Are A-B tests leading market researchers and online advertisers astray? Study says they could be

Credit: Unsplash/CC0 Public Domain Researchers from Southern Methodist University and the University of Michigan published a study that examines platforms’ A-B testing of online ads and uncovers significant limitations that…

Dopamine and Serotonin Drive Emotional Word Processing

Summary: Researchers have uncovered how neurotransmitters in the brain respond to the emotional content of language, shedding light on the intersection of emotion, cognition, and communication. Using advanced techniques, the…

A smart ring with a tiny camera lets users point and click to control home devices

Smart home interaction with IRIS. (A) A user unlocks the front door by pointing and clicking IRIS at the smart lock. (B) Another user points IRIS at a television and…

Early Reproductive Aging Alters Brain Connectivity, Emotional Health

Summary: Research shows that accelerated reproductive aging in females, such as early puberty or menopause, is linked to increased mental health risks at different life stages. Adolescents experiencing early puberty…

Over Half of College Students Affected by Others’ Drinking

Summary: Over half of U.S. college students experience harm caused by others’ drinking, highlighting the widespread impact of alcohol misuse on campuses. These harms range from babysitting intoxicated peers to…

Emotional News Alters Men’s Financial Choices

Summary: New research reveals that men are more likely than women to let emotions from unrelated situations affect their financial decisions. After watching emotional news stories, men opted for safer…

German startup bets on remote driver

A remote driver steers a Vay vehicle during a live demonstration prior to the Consumer Electronics Show (CES) kickoff in Las Vegas, Nevada. With no one in the driver seat,…

False Memories Are Harder to Create Than Once Thought

Summary: A new analysis challenges long-standing claims about the ease of implanting false memories, often cited in court cases to discredit witnesses. Researchers re-evaluated data from a 2023 replication of…

How process analysis is transforming access control

The proposed methodology for formalizing and conformance testing RBAC policies. Credit: Dr. Yuichi Sei Researchers at the University of Electro-Communications have developed a framework for improving system security by analyzing…

Weaponized disinformation can pose serious threat to urban transit systems

Credit: Pixabay/CC0 Public Domain As every straphanger knows, public transit systems are fantastic—except when they aren’t. A single station closure can ruin a commuter’s morning, and even minor delays or…