3 marketing myths the supplement industry wants you to swallow

Americans seem to have quite a positive view of dietary supplements. According to a 2023 survey, 74% of U.S. adults take vitamins, prebiotics and the like. The business of supplements…

Dietary supplements and protein powders fall under a ‘wild west’ of unregulated products that necessitate caveats and caution

Dietary supplements are a big business. The industry made almost US$39 billion in revenue in 2022, and with very little regulation and oversight, it stands to keep growing. The marketing…

Dietary supplements and protein powders fall under a ‘wild west’ of products that necessitate caveats and caution

Dietary supplements are a big business. The industry made almost US$39 billion in revenue in 2022, and with very little regulation and oversight, it stands to keep growing. The marketing…

Immune health is all about balance – an immunologist explains why both too strong and too weak an immune response can lead to illness

For immune health, some influencers seem to think the Goldilocks philosophy of “just right” is overrated. Why settle for less immunity when you can have more? Many social media posts…