The season of gifting is in full swing – a time when people scour the internet and shops of all kinds for items that appropriately symbolize their relationships with their…
Tag: shopping
Why We Buy What We Buy: The Neuroscience of Shopping
Summary: New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand recognition, pricing, and online versus in-person experiences influence purchases. The ventral striatum, a…
