Brain’s ‘Traffic Directors’: Neurons That Keep Us Focused on Tasks

Summary: Researchers have illuminated how our brain maintains focus amidst distractions. Their study identifies “visual-movement” neurons in the lateral prefrontal cortex (LPFC) that use coordinated activity called “beta bursts” to…

The Neuroscience of Sharing: Personal Relevance of News Fuels Social Media Engagement

Summary: New research reveals people are more likely to share social media posts they find personally relevant or valuable to their relationships. The study found that prompting users to consider…