Here are 3 marketing strategies I use to make Philadelphia healthier

In Philadelphia, the leading causes of death are heart disease, cancer and unintentional drug overdose. While some of these deaths are caused by things out of our control – like…

3 marketing myths the supplement industry wants you to swallow

Americans seem to have quite a positive view of dietary supplements. According to a 2023 survey, 74% of U.S. adults take vitamins, prebiotics and the like. The business of supplements…

Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false sense of security

Is that really a stamp of approval? iStock/Getty Images Plus If you’ve ever reached for a bottle of moisturizer labeled “patented” or “FDA approved,” you might want to think twice.…